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Enterprise AI foundations
Understand what Enterprise AI really is, why it changes roles and workflows, and why it is not the same as consumer AI or simple assistant tools.
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BrainCamp Program
Mapping the entire Enterprise AI Landscape
A full-day, hands-on experience for BlueCallom users, AI managers, AI users, and career changers who want to move from curiosity to practical Enterprise AI capability.
May 5, June 9, or June 30, 202609:00 – 16:30Zurich Seefeld / Online
Register now Face to face: CHF 1'750 per person · Online: CHF 1'450 per person · Each program includes AI access credits worth EUR/CHF 800.
The format
What to expect
This full-day program covers Enterprise AI foundations, platform thinking, live application sessions, and concrete next steps across innovation, market intelligence, sales, productivity, and compliance.
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Live application sessions
See practical AI use cases across innovation, market intelligence, sales excellence, productivity, compliance, and go-to-market execution.
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Next-step clarity
Leave with a clear sense of where AI is heading, what capabilities matter, and how to deepen practical Enterprise AI competence next.
BrainCamp Program
Mapping the entire Enterprise AI Landscape
The AI BrainCamp is a full-day, hands-on experience designed for everyone who wants to move from curiosity to capability: users, managers, career changers, and AI enthusiasts alike.
AI does not replace people. It amplifies them. The organisations that thrive in the next decade will not be those with the most technology, but those where people know how to work with AI effectively.
Built from real experience across more than 100 companies, the program shows what Enterprise AI looks like in practice across innovation, sales, compliance, and more, through live sessions rather than slides.
What you can expect
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A clear understanding of what Enterprise AI is, why it matters, and how it differs from consumer AI tools.
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Hands-on exposure to real AI applications in innovation, competitor and market management, and sales.
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A realistic view of the skills, mindset, and platform capabilities organisations need to build internally.
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An accessible view of where AI is heading next, including agentic AI and enterprise workflow platforms.
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Confidence in the next step of your own AI journey.
At a glance
Date & place
Dates
May 5 · June 9 · June 30, 2026
Format
Face to face at BlueCallom in Zurich and online
Audience
BlueCallom users, AI managers, AI users, career changers
Fee
CHF 1'750 onsite / CHF 1'450 online
Speakers
Axel Schultze
CEO
Axel leads BlueCallom and frames the strategic and operational shift from standalone AI tools to Enterprise AI systems and platform-based execution.
Christian Weh
VP Products
Christian brings product perspective and shows how Enterprise AI applications, workflow intelligence, and platform capabilities translate into real business execution.
Marc Benesch
AI Instructor
Marc guides the practical learning journey and helps participants connect concepts, live examples, and the concrete skills needed to work effectively with AI.
Schedule
08:30
Arrival and registration
Coffee, Gipfeli, arrival, and orientation for the day.
09:00
Welcome and day overview
What participants will leave with, personal learning focus, and introduction to the room.
09:15
Enterprise AI – what it really is, and why it changes your role
Understand why Enterprise AI is not ChatGPT and not hype, how it differs from consumer tools, and what this shift means for day-to-day work and decision-making.
09:40
Productivity, workforce retention, and AI economics
Explore how Enterprise AI makes productivity measurable, why AI utilisation changes workforce math, and what that means for organisations in practice.
10:00
Native-AI, Enterprise-AI, and PROacting AI
A practical overview of the technological differences between key AI types for business, and why ordinary tools cannot deliver the same enterprise outcomes.
10:30
Frontier AI Applications for Enterprises
See where agents end and frontier enterprise applications begin, including adaptable workflows for CRM, ERP, and SCM environments.
11:00
Why Enterprise AI needs a platform
Why Enterprise AI requires a structured platform rather than isolated tools, and how architecture, governance, and scalability fit into existing systems.
13:30
Live sessions across innovation, market intelligence, and sales
Hands-on demonstrations of Intelligent Innovation Development, Smart Competitor and Market Management, and AI-Driven Sales Excellence.
15:40
Rapid overviews and future horizons
Enterprise productivity at scale, smart compliance, hyper-speed go-to-market, product pipeline, future capabilities, and next steps for continued learning.
16:30
Certificate ceremony, group photo, and networking
Close the day, capture the cohort, and continue the conversation informally with the speakers and participants.
Be part of it
Would you like to participate? Just register briefly.
You will receive a confirmation by email with all details.
Questions or cancellation? info@bluecallom.com